We all know how competitive is the tech industry these days, despite the opportunities, any start up usually struggles to get inserted in the market with optimum perception by its audience.

Several meetings took place to define the strategy and direction of branding for Inclera. The research phase revealed that people are more busy and impacted by technology every day, having a considerable young audience (in between 18 to 40 years old), our approach was to highlight the moving world that we all live in, and how Inclera was able to provide payment solution for business in a simple but innovative way.

We created two major categories: products and industries. The products not only offered a range of solutions for small to medium size business, but also a featured bundle for small businesses to catch up their financial technologies. Another major category was focused in different industries and how Inclera could offer solutions for specific markets.