Interface Design & Video Animation

Inclera is a financial tech start up that provides integrated financial, payment processing and growth capital services to small and mid-sized businesses. The scope of this project included a complete marketing solution, including branding, information architecture, website design and marketing strategy.

Challenge

We all know how competitive is the tech industry these days, despite the opportunities, any start up usually struggles to get inserted in the market with optimum perception by its audience.

Strategy

Several meetings took place to define the strategy and direction of branding for Inclera. The research phase revealed that people are more busy and impacted by technology every day, having a considerable young audience (in between 18 to 40 years old), our approach was to highlight the moving world that we all live in, and how Inclera was able to provide payment solution for business in a simple but innovative way.

Approach

We created two major categories: products and industries. The products not only offered a range of solutions for small to medium size business, but also a featured bundle for small businesses to catch up their financial technologies. Another major category was focused in different industries and how Inclera could offer solutions for specific markets.